Are you finding it difficult to find new hires despite your job postings? We don’t blame you as the recruitment competition is more intense than ever before. This is why you need all the help you can get to advertise your openings. Enter Google for Jobs.
What is it?
Google for Jobs is a search feature that sorts and prominently displays job listings from career sites in Google Search. It allows anyone looking for a job to access listings using different filters such as position and city, and apply directly from Google for Jobs instead of having to visit different websites.
How will it benefit your company?
Since Google for Jobs lets candidates search for positions using filters like location and expertise, employers can in turn find people who meet their criteria quite easily.
Along with your job listings, it also displays your company logo, reviews, ratings, and salary range estimates, which can be used by candidates. This not only boosts your company’s online exposure, but also helps persuade candidates to apply too.
Other than Google for Jobs, applicants are also able to choose which service they want to use to apply. For example, if they’re interested in a job opening from LinkedIn and already have a profile there, they can simply apply via LinkedIn.
Google has also revealed that a bookmark button that allows users to save jobs right in Google search will be introduced soon. These integrations might not seem so useful, but they’ll definitely help make the whole process easier for you and potential candidates.
How to get your job openings on Google for Jobs?
The first option is to use a third-party job site. All you need is to post on job boards that are integrated with Google job search engine. These include Facebook, LinkedIn, Glassdoor, ZipRecruiter, Snagajob, Monster, and Jibe, among others. Once you have that, Google will automatically retrieve your postings and all the details to be shown in Google for Jobs.
The second option is to integrate directly with Google, in which case you’ll need to edit the HTML of your job postings’ website so Google can index your postings. Here’s how:
- Make your web pages indexible
- Optimize your job descriptions for SEO by using relevant keywords, avoiding jargon, and using photos and videos
- Include structured data of your job posting in your listing
- Inform Google about changes to your postings by updating and using sitemaps
Once your career openings are on Google for Jobs, tracking click rates and viewing analytics can be done easily using Google Search Console, the company’s free site monitoring and maintenance tool.
It’s exciting to see what else Google has up its sleeve. If you have any questions about how you can use solutions from Google to enhance your business, feel free to give us a call.
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