When the online publication Small Business Trends surveyed nearly 500 small and midsize-business owners across the country last February, they found that technology has become more important than ever in companies of all sizes.
Though CRM is often an expensive and lofty goal for time-strapped businesses, it drastically increases growth once it’s implemented and understood. In fact, Small Business Trends found that “growing SMBs are twice as likely as their stagnant counterparts to rely on CRM in their daily lives.” Along with these cohesive programs, synchronizing business data across platforms is becoming a priority as well, especially when providing a holistic view of key customer information.
Even artificial intelligence has begun to crop up in the small business market, albeit slowly. Still, it’s clear that the fastest-growing businesses are using automation and predictive sale forecasting nearly twice as much as their stagnant counterparts.