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The Culture Code By Daniel Coyle

The Culture Code By Daniel Coyle


Many small-business owners seek to ape the strategies of their bigger cousins, looking toward the future in every aspect except one: culture. But what these small-minded leaders fail to realize is that, prior to hiring the best employees possible and having them do their best work, prior to nearly everything else, culture must be considered, because it’s the driving force that makes successful businesses tick.

In Daniel Coyle’s best-selling book, The Culture Code, he unpacks the complicated subject of company culture, starting from the basics and delving into the intricacies of some of the world’s best organizations. What he discovers is that, even in teams as disparate as the Navy SEALs and the Upright Citizens Brigade, there are common behaviors and processes that foster work capable of truly changing the world.