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The Simplicity Cycle

The Simplicity Cycle

By Dan Ward

Today, it seems the world is more complex than ever. Business is no different. But in our quest to address the intricacies of our circumstances with our products, offerings, services, communication and everything else, too often something is lost. The fact is that during the development process, it’s easy to keep adding more and more complicated elements until the thing gets completely bogged down.

In Dan Ward’s book The Simplicity Cycle: A Field Guide To Making Things Better Without Making Them Worse, he breaks down his methods for pinpointing the exact point at which “complexity” and “goodness” meet in order to avoid these oversteps and optimize the future of your business.