4 Steps To Move Your Business From Defense To Offense During Times Of Disruption

West Palm Beach IT Cyber Security

“Everyone has a plan until they get punched in the mouth.” –Mike Tyson

As business leaders, we’ve all been punched in the mouth recently. What’s your new game plan? Since COVID-19, the annual or quarterly one you had is now likely irrelevant.

You have two options:
1. Sit and wait for the world to go back to the way it was, a place where your plan may have worked (and let’s face it, that’s not happening).

2. Create and act upon a new game plan. One that’s built to overcome disruption and transform your business into something better and stronger.

Option 2 is the correct answer! AND, we at Petra Coach can help.

At Petra Coach, we help companies across the globe create and execute plans to propel their teams and businesses forward. When disruption hit, we created a new system of planning that focuses on identifying your business’s short-term strengths, weaknesses, opportunities and threats and then creates an actionable 30-, 60- and 90-day plan around those findings.

It’s our DSRO pivot planning process. DSRO stands for Defense, Stabilize, Reset and Offense. It’s a four-step process for mitigating loss in your business and planning for intentional action that will ensure your business overcomes the disruption and prepares for the upturn — better and stronger than before.

Here’s a shallow dive into what it looks like. Defense: A powerful offensive strategy that hinges on a strong defense. Identify actionable safeguards you can put in place. The right safeguards act as the backbone of your company, giving you a foundation you can count on.

Stabilize: The secret to stabilization is relentless communication with everyone. That includes internally with your teams AND externally with your customers. Streamline communication and eliminate bottlenecks through a visual dashboard.

Reset: By completing the first two steps, you’ll gain the freedom to re-prioritize and focus your efforts on the most viable opportunities for growth.

Offense: Don’t leave your cards in the hands of fate. Shifting to offense mode gives you the power to define the future of your business. Equip yourself with the tools and knowledge to outlast any storm.

Interested in a deep dive where a certified business coach will take you (and up to three members from your team) through this process? Attend Petra’s DSRO pivot planning half-day virtual group workshop. (We’ve never offered this format to non-members. During this disruptive time, we’ve opened up our coaching sessions to the public. Don’t miss out!)

When you call a time-out and take in this session, you’ll leave with:

  • An actionable game plan for the next 30, 60 and 90 days with associated and assigned KPIs.
  • Effective meeting rhythms that will ensure alignment and accountability.
  • Essential and tested communication protocols to ensure your plan is acted upon.

I’ll leave you with this statement from top leadership thinker John C. Maxwell. It’s a quote that always rings true but is crystal clear in today’s landscape: “Change is inevitable. Growth is optional.”

Let that sink in.

andy bailey Palm Tech IT company employee About The Author: Andy Bailey is the founder, CEO and lead business coach at Petra, an organization dedicated to helping business owners across the world achieve levels of success they never thought possible. With personal experience founding an Inc. 500 multimillion-dollar company that he then sold and exited, Bailey founded Petra to pass on the principles and practices he learned along the way. As his clients can attest, he can cut through organizational BS faster than a hot knife through butter.