Communication is essential in the world of business. You will never see growth or success in your business if you can’t communicate with your customers or other businesses. Whether you’re writing copy for your website or promotions for your products, the language you use needs to be easy to understand while also making the reader feel like they’re gaining something beneficial from it. Donald Miller’s Building a StoryBrand can help any business leader communicate better through their writing. This author aptly teaches his readers how to simplify a brand message for understandability as well as how to create effective wording for websites, brochures and social media. Miller’s book is a helpful resource for anyone who is trying to effectively communicate with their potential customers.