When the online publication Small Business Trends surveyed nearly 500 small and midsize-business owners across the country last February, they found that technology has become more important than ever in companies of all sizes.

Though CRM is often an expensive and lofty goal for time-strapped businesses, it drastically increases growth once it’s implemented and understood.

If you were given the choice to change or die – to make meaningful and enduring shifts in the way you think, feel and act, or pass away much sooner than you were meant to – would you be able to survive? According to Fast Company senior writer Alan Deutschman, the answer is probably no.

For companies that want to survive in the modern marketplace, diversity is more than a buzzword – it’s a fundamental ethos that is key to real success. In order for innovation to happen, dozens of perspectives and worldviews need to be represented in your workplace.

Today, when companies need to be lean, nimble and brutally efficient to survive in a competitive marketplace, cutting unnecessary costs is paramount. Unfortunately, it can be easy when you’re on a tight budget to accidentally strip away components of your business that may seem gratuitous but are actually essential to your success.

A 65-inch OLED TV is a beautiful thing. But can it compare to a crisp, bright 150-inch display in the comfort of your home?

That’s what LG is offering this year with its new 4K HDR projector, the HU80KA. Clocking in with a 3840 x 2160 resolution, 2,500 lumens and a stunning picture, the portable device is an attractive offer indeed.

Thinking up passwords and managing them is a big pain, no two ways around it. One website requires a symbol, and another requires 14 characters. Meanwhile, your bank requires 10 characters, four PIN numbers and the answer to a secret question. In the midst of all this, it’s easy to just use the same three or four passwords.

There’s no discounting the fact that we’re living through some crazy times. With political upheavals, game-changing social media movements and chaotic world events, there’s a lot going on.

I’m not about to overlook the tremendous opportunities that exist these days, but with spring cleaning right around the corner, I’ve been focusing on this question: how can we live well in these crazy times?

Don’t add to the craziness.

Host an event. In B2B companies and small businesses that have a highly specific and local customer base, a big appreciation event can go a long way. Just make sure to view attendees as friends rather than customers you’re trying to close on.
Personalize your services.