Whether you’re a newbie or an expert in search engine optimization (SEO), the field changes so often that it can be overwhelming. That can be pretty frustrating since businesses of any size need to get people to their sites in order to really grow in our web-driven culture.

Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat.

Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a modern business. Web services and platforms that provide automated SEO reports like WordPress, Google and Raven tools tend to oversimplify their advice.

When it comes to using the internet, specifically to search for businesses, information, or specific websites, Google is second to none. This powerhouse in the online community has recently made changes to its search feature and has now become mobile-first.

When it comes to SEO for businesses, most people focus on getting organic results based on keywords centered around those used in their industry. Unfortunately, those keywords don’t focus on your brand identity. That means Google search results are severely limited because users may not know about a specific brand.

Google has a bit of a Midas touch when it comes to the first page of its search results. Getting your site near the top of search results is invaluable for generating conversions and entire industries have sprung up around making this happen for you.