Does your company web site reflect its current success and position it for future growth? To be sure it does, do this: 1) Focus your main message on customer needs. The only thing visitors care about is what your company can do for them. Make that clear upfront and they’ll stay and engage. 2) Delete the self-praise and let your best customers speak for you with testimonials. 3) Create a single call to action. Don’t just let visitors wander around. Entice them to take action by offering a low-risk, high-value item, such as a free e-book, webinar, resource list, etc., in exchange for their contact information. Now you’ve got a web site that works!