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The Creative Curve

The Creative Curve

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By Allen Gannett

According to Allen Gannett, everything we’ve been taught about creativity is a lie. It isn’t only for geniuses, whose inspiration arrives like a bolt of lightning. In fact, Gannett argues, the principles behind achieving success in any creative endeavor, whether it’s selling a painting or starting a business from the ground up, is quite predictable. In his book The Creative Curve, Gannett boils down the essentials of creative success into four prime laws. If you’ve been stuck in a creative rut and are looking to get a leg up on the competition, his book is the perfect place to start.