For many businesses, advertising on Facebook can be a big time and money suck. Even though Face-book is the #1 social media tool, it can be difficult to get a great ROI since you’re marketing to a wide range of prospects. The biggest problem is getting a qualified prospect to “Like” your company Facebook page so you can market to them…but who goes out and likes a potential vendor’s page? Nobody, that’s who! And if you market based on demographics, then you’re targeting a bunch of people who don’t know you on a platform where they’re not looking for your product or service in the first place. They are there for cat pictures and videos of their 2-year-old nephew. The answer that solves a big part of this dilemma…“Facebook Audiences.”

Do you have mountains of information stored on your server that you’ll never use, but feel like you should keep? You are not alone. Given expanding regulatory rules, some businesses save every bit of data they have, just to be safe.

You may be thinking, “What’s the big deal in keeping every-thing?” While it is true off-site data storage costs have gone down by about 25% every year, the fact is that keeping your data forever can create big management challenges and lead to retrieval headaches.