One of the most well known benefits of the cloud is it boosts cost efficiency. By moving to the cloud, small- and medium-sized businesses no longer have to worry about purchasing high-end equipment or maintaining full-scale data centers. However, there are quite a few costs associated with the cloud, so it’s important you know how to keep them under control.

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.