5 helpful small-business apps for iPad

Apple’s iPad continues to grow in popularity as a personal tablet, but it also has a lot of potential for small- and medium-sized businesses (SMBs). You may be using your iPad for surfing the web and composing the occasional work email, but it can do a lot more than that. Take a look at our […]

Move over IE, Hello Microsoft Edge!

Not all Windows users are fans of Internet Explorer, and not all Mac users are crazy about Safari. But there’s good news for Windows users: Windows 10 replaces IE with a brand new browser, Microsoft Edge. Here is a list of the key features you shouldn’t miss out on: Import favorites You can easily import […]

Stop using Google’s SMS sign-in

To ensure optimal security, two-step authentication is used. This requires a password as well as a unique six-digit code that is typically sent via SMS. The National Institute of Standards and Technology has voiced its concerns about this method and Google quickly responded by having users try an alternative method. Security was the main concern. […]

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage. Identify […]

Have you used these 6 Gmail tips yet?

Time is of the essence, especially for small- or medium-sized businesses. To keep up with your competitors, spending most of your day rummaging through your inbox won’t help. Use these Gmail tips and tricks and spend less time in front of the monitor and more time enhancing your bottom line. Undo Send We’ve all had […]

Why SMBs should use Google Posts

Launched in 2016 during America’s presidential election, Google Posts was originally intended to be used by the candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly: What they can do Google […]

The Facebook tools your business needs

Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now. Audience […]

Keep the Cloud affordable with these tips

Despite the Cloud being a powerful and cost-effective solution that many small- and medium-sized businesses welcome with open arms, there are hidden costs that some business owners might not be aware of. It might cost you little at first, but it has the potential to snowball and cost more than your weight in gold. Follow […]

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

How to keep Mac computers safe

When it comes to Mac devices, data privacy and security should be your #1 priority, not an afterthought. Without implementing sufficient security measures, you’re leaving the door open for cybercriminals to ransack your sensitive data. Keep your bases covered and fortify Mac security with these six tips: The basics Let’s start with the basics and […]